IMAX and Warner Bros are hoping that the proximity marketing experiment will result in extreme advance ticket sales from moviegoers who see The Day the Earth Stood Still. Patrons using the Bluetooth connection on their cell phones, download an exclusive 30-second clip. Supposed to be exclusive, but tickets also seem to be available at IMAX.com/vip
Originally by herdivineshadow from digg / herdivineshadow / history on December 16, 2008, 5:58am